Click through marketing

Need

Often organisations send out bulk emails to their clients with offerings but have limited means to measure the success of their email campaign. Sales figures are a good indicator of a campaign’s success but they lack the ability to assess of what customers are doing with their emails. With a standard email campaign system you only know how many emails are sent and roughly how many sales were made.

With click through marketing (CTM) you can see what people are doing with the emails they receive. Click through marketing takes this to a new level where more information is available for analysis. Listed below are some features & concepts of click through marketing:

  • Emails are personalised to the recipient (helps to avoid spam traps)
  • CTM monitors:
    • whether a recipient reads the email
    • what links the user clicks from the email
    • what products/services the recipient purchases from the email
  • In order to measure the success of an email campaign, reports are provided with detailed statistics which allow the organisation to fine tune their campaign strategy.

Offering

RA can deploy its bulk email tools to any organisation that has a list of contacts. The tools that we offer for click through marketing are:
  • Bulk email tool that can be integrated with your existing client database and features a rich content editor.
  • Bulk email sender, this is a robust email engine that can send a small or large quantity of emails. An email engine is a must for reliability because many Internet Service Providers impose quotas on how many emails can be sent.
  • Page sniffers monitor what links are clicked from emails and who opened the page
  • Reporting to highlight by campaign the following metrics:
    • How many emails were queued, how many are still being sent
    • How many emails have been opened, link(s) clicked, converted to sales
  • Adjustment - you can adjust your email campaigns if the reports show a weakness

Benefits

RA’s CTM tools can increase your sales. They enable you to:

  • Analyse the effectiveness of your campaign
  • Determine the specific areas of strength and weakness
  • Improve future campaigns
  • Provides comprehensive management information including statistics and exporting.

RA’s CTM tools provide:

  • Reliability
  • Professional presentation
  • Visibility of progress through access to real-time statistics

Purchase

Please contact us now to discuss your requirements and receive a quote.